Published by the American Staffing Association
March–April 2012
In This Issue
COVER STORY
25
29
PHOTO B Y © XXXXXXXXXXXXXX
FEATURES
25
Teaching Clients the Staffing Firm Way
Job flexibility—it’s an industry hallmark that candidates value
and clients love. So why not use it to your firm’s maximum
advantage? Here are six ideas for implementing flexible work
options—use them to engage your current clients as well as
prospects.
By Allison O’Kelly
20
29
Making the
Industry Shine
The staffing business is full of top-notch
people—from executives to recruiters—
but only about 5,000 can boast about being
at the pinnacle of the profession. This elite
group is comprised of ASA-certified staffing professionals, and their knowledge and
expertise go a long way toward enhancing
the industry’s value and credibility.
Sales Strategies That Stick
Once your firm has successfully educated prospective clients
about why you are the best choice for their staffing needs,
you are ready to begin negotiating. Here are eight techniques
you can use to level the playing field and preserve your profit
margins.
By Tom Erb
About the Cover: Illustration by award-winning freelance
artist Dave Cutler. Cutler’s corporate clients have included
Microsoft, AT&T, Bank of America, among many others.
His work has also appeared in national publications such as
Time, Forbes, Business Week, and U.S. News & World Report.
By Karen Donald
COVER ILLUSTRATION B Y DAVE CUTLER
Staffing Success 3