Work force flexibility and access to talent are the
two main reasons that clients use staffing firms,
according to ASA market research. The research
also shows that most buying decisions about staffing services—82%—are made by human resource
professionals. These findings guided ASA in
creating targeted messages that emphasize the
key benefits of staffing and recruiting services to
human resource professionals. These messages are
delivered to answer the question, “Why staffing?”
MARKETING TOOLS TO PROMOTE
Showcase your commitment to professionalism
and best practices while building your brand. ASA
marketing tools help you gain recognition as the
staffing firm of choice.
§ ASA Member Logos: Use the ASA member
logo to showcase your commitment to a
code of ethics and get recognized by human
resource professionals and clients.
§ Facts, Figures, and Success Stories:
Use these free articles, success stories,
market research, and Web- and print-ready
graphics in your marketing materials to
attract more clients.
§ Proposals in a Snap: Add another element of
professionalism to your responses to requests
for information and requests for proposals with
this suggested language from ASA.
§ “Why Staffing?” Brochure: This attention-getting brochure helps you explain how staffing
benefits clients, employees, and the economy
by answering the question, “Why staffing?”
§ Sales and Presentation Support: Leave a
lasting impression with compelling information
about the staffing industry by using ready-made
talking points, PowerPoint presentations, and
§ Public Relations: Keep your public image
polished with prepared speeches and a guide
to working with the news media.
Membership in ASA sends a powerful message. In market research, clients say the association’s
code of ethics is important. They value the association keeping members up-to-date on employment law, providing industry information and education, and ensuring high standards of conduct.
Clients are quick to trust that an ASA member would offer greater quality than a nonmember.