Jump-start your Staffing World learning—
take part in one or more workshops
on timely recruiting and sales topics,
delivered to you by industry experts.
Early birds can earn additional continuing
education hours toward renewal of their
The New Language of Staffing
It’s not what you say—it’s what they hear.
How can you woo job seekers to fill your
Money Makers for the Recruiting
talent pipeline? During this interactive,
two-hour preconvention workshop
exclusively for ASA members at Staffing
World, you will learn what to say (and
what to avoid) as well as how to say it
to become a valued first choice for job
seekers. This new language of staffing
is based on extensive research querying
U.S. job seekers and their influencers to
determine their needs, and how staffing
companies can be valued partners by
addressing job seeker challenges. This
session will be especially beneficial for
anyone who is involved in communications
and marketing, sales, and recruiting.
Walk away with a handbook that includes
the right words and phrasing to attract
top candidates in the competitive talent
marketplace. Everyone who attends
will receive a special ASA certificate of
John Ruffini, vice president of sales, Jackson
Every successful professional is
How NOT to Sell Staffing—Become
grounded in the fundamentals of their
business, and the world of recruiting
is no different. This session will
center around key fundamentals and
proven recruiting techniques that,
if implemented, will improve your
efficiencies and effectiveness, and
help you earn more money. If you are
new to recruiting, this is a must-attend
session. If you are experienced, it is
a tremendous refresher on topics that
often get lost over time. In a world
where it is easy to overcomplicate
things, this is a “keep it simple”
approach that can have an exponential
impact on results.
a Trusted Adviser
David Searns, chief executive officer, Haley
Marketing; Brad Smith, director of search engine
optimization and social media marketing, Haley
Want to sell more staffing services?
Then stop selling staffing! Join marketing
experts David Searns and Brad Smith to
learn how to modify your sales approach
to get beyond the commodity trap. See
how you can change your sales process
to improve call-to-appointment metrics,
reduce margin pressures, and position
yourself as a trusted adviser.
TUESDAY, OCT. 24
Staffing World delivers the most comprehensive, diverse, and engaging learning opportunities in the staffing, recruiting, and
workforce solutions industry. Whether you are new to the industry or a 20-year veteran, you will gain valuable, cutting-edge
information, strategies, connections, and resources during your Staffing World experience.
Use the following key to identify the content areas that Staffing World sessions fall under.
Hiring Internal Talent & Leading People
Business Management & Administration
Revenue Retention & Growth
Compliance & Risk Management !