Only 15 staffing companies received coveted ASA Staffing VOICE Awards in 2014—and judges confirm: This year’s
contest was extremely competitive.
“The annual ASA Staffing VOICE Awards
program celebrates some of the most inspiring
marketing and communications campaigns in the
staffing industry,” says Richard Wahlquist, ASA
president and chief executive officer. “This year’s
entries serve as great examples to other ASA staff-
ing member firms about the power of strategic
communications to help achieve company goals
In all, a panel of judges conferred just 26 awards,
including honorable mentions. The entries and
winners covered a wide range of company goals—
such as recruiting qualified candidates, converting
new clients, encouraging participation in philan-
thropic programs, and improving company brand-
ing in targeted markets.
Judges awarded only four “Best of Class” awards,
which honor the competition’s top entries in each
category. Here’s a look at this year’s ASA Staffing
VOICE Award winners—and the strategies that
may be worth emulating. ➤
By Michelle Snyder
Each year staffing firms throughout the U.S. share their top communications
strategies in hopes of winning a prestigious ASA Staffing VOICE Award. Check
out the 2014 winners, and cull those ideas that could work for your firm.
Making Your Best
Celebrating Your Firm’s VOICE
The ASA Staffing VOICE Awards competition, sponsored by ASA corporate
partner CareerBuilder, honors the vision, originality, innovation, creativity, and
effectiveness (VOICE) of communications campaigns in the staffing industry.
Ten categories—from direct mail to company publication to social media
campaign—celebrate the work of ASA staffing member firms. Judged by a
panel of communications and industry experts, achievements in individual categories are recognized with VOICE awards and honorable mention distinctions.