Best in Class Awards Take Top
Firms with more than $100
million in sales
Yoh Services LLC
Brand Identity and Company
In 2014, Yoh introduced a
new brand identity designed
to more effectively portray the
company’s personality and help
distinguish Yoh from its competitors. The new
brand is intended to be witty and ironic, which is
conveyed through high-contrast colors, abstract
graphics and photography, and plays on words.
As part of the launch, the company introduced
Firms with $25 million–$100 million in sales
the new tagline “Yoh gets it and gets you.” As part of
its new brand identity, Yoh launched a new website
with a new look and content strategy to help the
company better engage with its diverse talent and
employer audiences. The site was designed as an
easy-to-navigate resource for company information
and solutions, aimed at allowing Yoh to better com-
municate with clients and candidates.
The Delta Cos.
The Delta Cos. developed a multimedia campaign to attract top talent
for internal recruitment.
The “Join Our Story. Join
Our Team” video series
showcases testimonials from current
employees and company leaders about
Delta’s internal culture and values.
The videos also offer details
on the recruitment process,
which is intended to improve
candidates’ experiences and
ensure they begin the process
with realistic expectations.
A panel of three industry and communications experts judged
the 2014 ASA Staffing VOICE Awards. ASA thanks them for their
time, feedback, and expertise.
Bennett DeOlazo is owner and creative director of Studio B,
a small, award-winning graphic design firm based in Old Town
Alexandria, VA. Over the past 20 years, DeOlazo has become a
trusted resource for communication professionals working in
association marketing, the travel industry, the arts, science,
health care, education, and government. In addition to judging the
ASA Staffing VOICE Awards, DeOlazo also is a regularly invited
judge for the American Alliance of Museums Publications Design
Competition and Association Media & Publishing EXCEL Awards.
Eric Gilpin is president at CareerBuilder, an ASA corporate
partner and sponsor of the ASA Staffing VOICE Awards. Gilpin
is responsible for developing global sales teams, driving product
development to help clients meet their goals, and promoting the
staffing industry overall. He has more than a decade of industry
experience and is a frequent speaker at the staffing industry’s
top conferences, including Staffing World® and the Ciett World
Employment Conference. Prior to his role as president, Gilpin was
managing director of national accounts and led a team focused
on creating customized workforce solutions for the world’s largest
staffing and recruiting organizations.
Janelle Welch is an accomplished, award-winning art director
with more than 22 years of experience in graphic arts, marketing,
and publication design. Her designs and redesigns of business,
commercial, and association publications have been honored by
the American Society of Business Publication Editors, Graphic
Design USA, the International Academy of the Visual Arts, Association Media & Publishing, and FOLIO: The Magazine. A true
self-starter, Welch is founder and former publisher of the award-winning NOVADog Magazine, a regional, quarterly publication for
all things canine in the Washington, DC, metropolitan area. She is
owner of 2 Hounds Productions, a multimedia design firm based in
Meet This Year’s VOICE Judges