ASA Staffing Success - November

Best in Class Awards Take Top
2014 Honors
Firms with more than $100
million in sales
Yoh Services LLC

Brand Identity and Company Website

In 2014, Yoh introduced a new brand identity designed to more effectively portray the company’s personality and help distinguish Yoh from its competitors. The new brand is intended to be witty and ironic, which is conveyed through high-contrast colors, abstract graphics and photography, and plays on words.

As part of the launch, the company introduced
the new tagline “Yoh gets it and gets you.” As part of
its new brand identity, Yoh launched a new website
with a new look and content strategy to help the
company better engage with its diverse talent and
employer audiences. The site was designed as an
easy-to-navigate resource for company information
and solutions, aimed at allowing Yoh to better com-
municate with clients and candidates.

Firms with $25 million–$100 million in sales
The Delta Cos.

Multimedia

The Delta Cos. developed a multimedia campaign to attract top talent for internal recruitment.

The “Join Our Story. Join Our Team” video series showcases testimonials from current employees and company leaders about Delta’s internal culture and values.

The videos also offer details on the recruitment process, which is intended to improve candidates’ experiences and ensure they begin the process with realistic expectations.

A panel of three industry and communications experts judged the 2014 ASA Staffing VOICE Awards. ASA thanks them for their time, feedback, and expertise.

Bennett DeOlazo is owner and creative director of Studio B, a small, award-winning graphic design firm based in Old Town Alexandria, VA. Over the past 20 years, DeOlazo has become a trusted resource for communication professionals working in association marketing, the travel industry, the arts, science, health care, education, and government. In addition to judging the ASA Staffing VOICE Awards, DeOlazo also is a regularly invited judge for the American Alliance of Museums Publications Design Competition and Association Media & Publishing EXCEL Awards.

Eric Gilpin is president at CareerBuilder, an ASA corporate
partner and sponsor of the ASA Staffing VOICE Awards. Gilpin
is responsible for developing global sales teams, driving product
development to help clients meet their goals, and promoting the
staffing industry overall. He has more than a decade of industry
experience and is a frequent speaker at the staffing industry’s
top conferences, including Staffing World® and the Ciett World
Employment Conference. Prior to his role as president, Gilpin was
managing director of national accounts and led a team focused
on creating customized workforce solutions for the world’s largest
staffing and recruiting organizations.

Janelle Welch is an accomplished, award-winning art director with more than 22 years of experience in graphic arts, marketing, and publication design. Her designs and redesigns of business, commercial, and association publications have been honored by the American Society of Business Publication Editors, Graphic Design USA, the International Academy of the Visual Arts, Association Media & Publishing, and FOLIO: The Magazine. A true self-starter, Welch is founder and former publisher of the award-winning NOVADog Magazine, a regional, quarterly publication for all things canine in the Washington, DC, metropolitan area. She is owner of 2 Hounds Productions, a multimedia design firm based in Alexandria, VA.