Firms with $7.5 million–$25 million in sales
comprehensive direct mail
campaign was based on its
core values: “Bee Different,
Bee Bold, Bee Daring, and
Bee Honest.” The com-
pany shipped wind-up toys
and cards that stated
the company’s values in
branded direct mail packages, and the cam-
paign was supported through email, web con-
tent, and social media.
The company’s objectives were to develop
new business (expectations were exceeded by
183%), create brand awareness (social media followers increased by 75%), and start a dialogue with
prospective clients (51% of the prospect list actively
engaged after receipt of the materials).
Firms with less than $7.5 million in sales
BOLT Staffing’s new website was
designed to be modern and fresh
to give the company a competitive
boost in its market. The website
features an easy-to-use interface and is
intended to provide greater opportunities
for audience engagement than the previ-
ous iteration of the site.
Since the website went live in October
2013, 31,000 individuals have visited; 78% of
the traffic has been from new visitors, and 28%
from organic search engine queries. n
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